BUSINESS

Although many businesses have suffered due to the ongoing COVID-19 pandemic over the last two years, TikTok has been a helpful tool in alleviating some of those financial and business struggles. It has taken the aspect of promoting a business on social media to an entirely new level by providing  access to audiences that other platforms with different formats and algorithms can’t provide. Many industries and businesses have been significantly impacted by the popularization of the app, and it has completely transformed digital marketing and consumer habits.